Parting from the first question: What is personal data? Is that we shall start this brief bulletin, since pursuant to such law, personal data is any information related to individuals, for example, name, telephone number, domicile, photographs or fingerprints, as well as any other information which may be useful to identify them. This type of data allows, in addition, the interaction with one or more organizations, as well as enabling them to become subjects of rights.

What is the importance of Personal Data?In the era of communications, the management and exchange of data has become a usual practice, both for the public sector as well as for companies, which use them for the development of their day to day activities such as: 

• Sale of goods (i.e.: internet book sales or a car at a dealership)
• Hiring of services (clinical analyzes, life insurance or enrollment at a school) 
• Job offers (when presenting labor resume or filling out a work application form.)

E-Commerce summarizes itself to goods purchase or services provision. Such transactions are agreements which have a legal, specific and own regulation, same which generate rights and obligations between the contracting parties.

The main aspect to determine is if e-commerce can be treated in Mexico under the same rules and principles as the purchases carried out through other different means or if a specific regulation is necessary.

The current applicable rules for purchase agreements, as well as their preparation actions (offer and acceptance) are preliminarily, directly applicable to the purchases carried out through electronic means. The use of this technology does not alter in any manner whatsoever, the nature of the agreement or the general content of the obligations, rights and liability as generated for the parties.